Wordpress and Magento Development

Aug12

Google’s New Sandbox Search – Caffeine

It seems the search engine market is becoming competitive again. In response to the recent release of Microsoft’s ‘decision engine’ Bing, Google is stepping up their game.

Competition breeds innovation, proof that capitalism works.

This week, Google released their new sandbox search engine, nicknamed ‘Caffeine’. In my initial tests, it seems Caffeine results are focused more on articles and web pages, not video or news results. Youtube and news items are typically still on the first page, but they are further down instead of always sticking to the top.

It seems you can’t saturate your Youtube video description with keywords anymore. Content is king.

Mar20

Lowering Friction with Call To Action Psychology

David Hamill has written an excellent article about the psychology of a good ‘call to action’ implementation on your site. He walks you through actual and alternative designs of Twitter, Amazon, Firefox, and why specific things work.

Usability is key. You can have the best information and product, but if there’s a problem with catching your visitors’ attention on how they can benefit, then you need to rethink your design. David describes how your wording, the positioning of your call to action links, and even the size, will help you convert your visitors into users.