SERPs

Search engines love new content (something I’ve been sorely lacking here lately). If you want to be found, you need findable content, duh! The current rumors I’m reading say Google doesn’t like it if you don’t publish a new article at least weekly. Take that with a grain of salt. Simply put, more articles on more topics will result in more results on search engine result pages thereby increasing your website’s visibility.

Viral

If you write something that sparks an idea in a visitor, that person just might email/tweet/fb/digg/etc your article to a friend. New readers are always a good thing. By definition, more readers equate to a higher visibility of your website.

Exhibit Credibility

You want to be known for something? Write a how-to about it. Step-by-step instructions on the best way to season your dirt for a tomato garden are sure to get return visits by potential green-thumbers. For some reason, people think I’m an authority on how to add a custom font to WordPress. Go figure.

Once you’re an ‘authority’ about a specific task, you’re website will surely benefit. Another tutorial I developed here was about creating email templates in Magento. I took notes while I was learning how to do it. Then I developed my notes into an article, and Bob’s your uncle.

I have ONE tutorial about Magento on this site. That is by far my most popular post. The custom font one comes in second at about 75% the visits of the email template one. A few of my tutorials have been linked on some pretty obscure websites. Leaving my thanks for the reference and expanding on the specific issues discussed just seems like the right thing to do. And of course this will enforce my credibility and also hopefully lead more visitors to my website.

Conclusion

I vow from this day forth to write at least one new article a day. It need not be a well-formed 500 word dissertation worthy of Encyclopaedia Brittanica. It need not be a majestically dissected tutorial worthy of CSS Tricks. By achieving this task I shall gain notoriety on the internet, whether that is a good thing or not.

The internet is a fickle mistress. Keep her interested and she will hopefully return the favor.

image by: gerlos

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Comments

1. Krissy

   Tuesday, November 23rd, 2010 at 5:59 pm

   thanks for the advice , great article! !!!!!

   Reply to This Comment

   Jason Reply:
   November 26th, 2010 at 6:54 pm

   @Krissy,
   You’re welcome! Good luck with your website.

   Reply to This Comment

2. Anders

   Thursday, June 9th, 2011 at 6:05 am

   Great article, but do you have examples for writing articles on a blog? Should the articles be on the same domain or should I choose something like blogspot.com ?

   Thanks

   Reply to This Comment

   Jason Reply:
   June 11th, 2011 at 8:03 pm

   @Anders, Your articles should be on your blog. You can also write similar articles and post them in other places, then link those back to your main blog.

   Watch the intro video of James Schramko’s Traffic Grab video. It touches on this strategy. http://www.trafficgrab.com/

   Reply to This Comment

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