If you want your website to show up on your target audience’s LCD screens, write articles. Keep writing articles. More articles means more keywords. More keywords means more search engine results. More search engine results means more visitors. I’ll briefly talk about why this works.
Search engines love new content (something I’ve been sorely lacking here lately). If you want to be found, you need findable content, duh! The current rumors I’m reading say Google doesn’t like it if you don’t publish a new article at least weekly. Take that with a grain of salt. Simply put, more articles on more topics will result in more results on search engine result pages thereby increasing your website’s visibility.
If you write something that sparks an idea in a visitor, that person just might email/tweet/fb/digg/etc your article to a friend. New readers are always a good thing. By definition, more readers equate to a higher visibility of your website.
You want to be known for something? Write a how-to about it. Step-by-step instructions on the best way to season your dirt for a tomato garden are sure to get return visits by potential green-thumbers. For some reason, people think I’m an authority on how to add a custom font to WordPress. Go figure.
Once you’re an ‘authority’ about a specific task, you’re website will surely benefit. Another tutorial I developed here was about creating email templates in Magento. I took notes while I was learning how to do it. Then I developed my notes into an article, and Bob’s your uncle.
I have ONE tutorial about Magento on this site. That is by far my most popular post. The custom font one comes in second at about 75% the visits of the email template one. A few of my tutorials have been linked on some pretty obscure websites. Leaving my thanks for the reference and expanding on the specific issues discussed just seems like the right thing to do. And of course this will enforce my credibility and also hopefully lead more visitors to my website.
I vow from this day forth to write at least one new article a day. It need not be a well-formed 500 word dissertation worthy of Encyclopaedia Brittanica. It need not be a majestically dissected tutorial worthy of CSS Tricks. By achieving this task I shall gain notoriety on the internet, whether that is a good thing or not.
The internet is a fickle mistress. Keep her interested and she will hopefully return the favor.
image by: gerlos