Competition breeds innovation, proof that capitalism works.

This week, Google released their new sandbox search engine, nicknamed ‘Caffeine’. In my initial tests, it seems Caffeine results are focused more on articles and web pages, not video or news results. Youtube and news items are typically still on the first page, but they are further down instead of always sticking to the top.

It seems you can’t saturate your Youtube video description with keywords anymore. Content is king.

I have had pretty good results on SERPs by using the Wordpress platform, which in cooperation with the All-In-One SEO plugin, makes META info maintenance a breeze. You have control of each page’s data, as well as the overall site’s META keywords and description. And well, content is king. Write a good article and you should see good results.

My best performing article here at Mesmer Lab is about how I add custom fonts to my Wordpress installation. I wanted an easy solution for having a unique look, but flexible enough to only require regular text, not opening Photoshop every time I need a new header image.

So to that end, when you search for ‘add custom font wordpress’ right now you’ll find the following results:

• Google (current): http://tr.im/wi30
• Google Sandbox: http://tr.im/wi2Q
• Bing: http://tr.im/wi53

First off, let me explain how good tr.im is as a URL shortener. Create an account with them and you can track clicks. That alone should give you enough incentive to use them exclusively. Add that they use unique URLs and you’ll never use another URL shortener again.

Now there are some interesting differences here. The current Google SERP has my article at #4, including an indented link for a related article on my site. Indented results are a function of Google’s algorithm and are typically seen as having more authority. I was pretty jazzed when I noticed I had one.

The Caffeine SERP shows the same article at #3, pushing ahead of the result from Digg. Hmm, what does that mean? Google is giving less weight to bookmarking sites? I never really got into Digg, but I use Del.icio.us pretty regularly. And although I see their merit, I’d rather find actual articles in my SERPs rather than a middleman.

And well, Microsoft hates my site it seems. Where’s Mesmer Lab on Bing? Not sure. I went through the first 10 pages and couldn’t find a trace. I gave up digging deeper into the SERP pages when I started seeing results that weren’t even related to Wordpress or fonts.

So what does this mean to you? Well if you’re a typical web user you should start seeing more direct links rather than having to click through a bookmark aggregator. Less clicks, less bandwidth, more efficiency. If you’re a web developer, your SEO prowess should shine through much easier. Using Caffeine could possibly give your expertise a 10% boost in authority. Content writers should also see similar results. Just keep writing good content and your analytics and AdSense results should validate your worth.

The people over at Facesaerch have developed a side-by-side comparison of the current Google engine and Caffeine. Test it out at http://www.facesaerch.com/caffeine/.

After installation, just do the typical ‘inspect element’ action and you’ll see the new ‘Reference’ tab. Click the tab and you’ll see information about the element you chose plus any attributes that are defined for that element. You’ll see information about the element, what browsers support it, and a ‘more’ link to the reference section on SitePoint’s website.

I have always respected SitePoint for being a leader in almost everything related to web development. They have published books on a wide variety of internet technologies and continually push out new content. I’m sure this new plugin will help spread their knowledge to more web developers.

I like how this service can easily put a real face on your Twitter friends. This is just another step in bringing the cold, electronic internet into a warm and vibrant community.

View some interesting videos on the following Twitter pages:

Barack Obama
John Chow
Kevin Sherman

While writing this article I experienced the infamous fail whale, yet the BubbleTweet video still played. Good job on giving the user something to do while the little birdies haul off the whale.