Mar20
Lowering Friction with Call To Action Psychology
Filed under: Usability
David Hamill has written an excellent article about the psychology of a good ‘call to action’ implementation on your site. He walks you through actual and alternative designs of Twitter, Amazon, Firefox, and why specific things work.
Usability is key. You can have the best information and product, but if there’s a problem with catching your visitors’ attention on how they can benefit, then you need to rethink your design. David describes how your wording, the positioning of your call to action links, and even the size, will help you convert your visitors into users.
You can easily brand your site and have a custom icon show up in your visitors bookmarks. The favicon item in modern browsers is a handy feature to easily keep a website visible in the sea of tabs that power surfers thrive in. I’ll show you how to add this benefit to your clients’ sites and secure it in your web design tool belt. 
