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Mar25

Here’s a Quick Way to Add a Custom Date Graphic to your WordPress Blog

Filed under: Tutorials

Use this calendar image on your custom WordPress blog.You may have noticed the spiffy new calendar icon here at Mesmer Lab. Well I created the graphic purely in Photoshop and have made it available at Graphic River. A future article will explain how I made it, but this article is about how to implement it into your WordPress blog.

The goal is to get rid of the generic-looking display of each article’s date. The visitor to most sites would want to know when the article is written to see how relevant the ideas, data or techniques are. A bold display of the date lets the user quickly scan and find the publish date.

Mar20

Lowering Friction with Call To Action Psychology

Filed under: Usability

call-to-actionDavid Hamill has written an excellent article about the psychology of a good ‘call to action’ implementation on your site. He walks you through actual and alternative designs of Twitter, Amazon, Firefox, and why specific things work.

Usability is key. You can have the best information and product, but if there’s a problem with catching your visitors’ attention on how they can benefit, then you need to rethink your design. David describes how your wording, the positioning of your call to action links, and even the size, will help you convert your visitors into users.

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